With the deep integration of national fitness and national health, outdoor sports have gradually become a popular way of
exercise for the general public in China.
The outdoor sports industry in China has a relatively short history, but it has shown rapid development in recent years. As
of the end of 2021, the number of people participating in outdoor sports nationwide has exceeded 400 million. Various
outdoor sports associations, organizations, and clubs have developed rapidly. Data shows that nearly half of the 47,000
camping-related enterprises in China were established within the past year. In just the first four months of this year, more
than 7,200 new enterprises were added, driving the continuous increase in the number of participants in outdoor sports.
The "Development Plan for the Outdoor Sports Industry (2022-2025) " has, for the first time, formulated specific measures
to optimize the development environment and industry structure of the outdoor sports industry, enrich the supply of outdoor
sports products, and proposed a target of a total scale of over 430 billion US dollars for the outdoor sports industry by 2025.
The " Development Plan " provides further policy support for the development of the outdoor sports industry.
